Chi-Chi’s Salsa Safely

Design & Animation

        Eating Salsa and Chips shouldn’t be hard, right? Well Chi-Chi’s thought to be safe and sure by coming to HUE+CRY to create these funny videos on “how to salsa safely”.

This first set was actually part of the initial pitch, having all the steps shown at once, but looped. The small details of type and extra ideas to over-explain the steps were my personal thoughts.



Though a slightly different visual approach was what the project continued to, I was fortunate to vectorize their products in this visual style, and also animate these hilarious spots.



Credits

Client
Chi-Chi’s

Agency
BBDO/Pac Heights

Executive Producer
Scott Friske

Head of Production
Jeff Bybee

Jr Producer
Phebe Martin
Creative Director
Matt Darnall

Art Director
Luis Roca

Design
Luis Roca
Lauren Detling Cash
David John Reyes

Animation
Ryan Musselman
David John Reyes



Mark