HUE+CRY - Rebrand
Design After a collaboration with HUE+CRY and OMFGCO to establish a whole new brand identity, I was brought on the team to create what the reveal could be.
I understood the new brand to be bold, graphic, and clever; thinking outside the box, with a square logo in mind. Constantly pushing out of frames while exploring different orientations and perspectives, these were some of my favorite images.
The video on the right is the official release!
Check it out on HUE+CRY’s site here
I understood the new brand to be bold, graphic, and clever; thinking outside the box, with a square logo in mind. Constantly pushing out of frames while exploring different orientations and perspectives, these were some of my favorite images.
The video on the right is the official release!
Check it out on HUE+CRY’s site here
As part of the studio’s rebrand, all the creatives were tasked to think of personal visual interpretations of the same phrase “your friends in the motion business”. These were mine!
Credits
Client
HUE+CRY
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Producer
Cloie Leger Watson
HUE+CRY
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Producer
Cloie Leger Watson
Creative Director
Matt Darnall
Art Director
Luis Roca
Design
David Reyes
Matt Darnall
Art Director
Luis Roca
Design
David Reyes