I’ve been a massive fan of IMSA for over a year now and have been glued to every race in all the categories; from GTP, LMP2, and GT3.

So when we had some free time and was asked to create a pitch for a client I’d want to work for, this easily came to mind.

While their broadcast and youtube channel have been producing stellar work for telling stories on the track, I thought my experience with tech companies, creating titles and informative videos has a space to highlight the compelling data and advancement of technology.

At the start of this season the president of IMSA, John Doonan, said “IMSA is the place with the most technologically advanced and the most sustainable race cars in North America...”

What a beter time to visually show the connection between the cars, the paddock, and the technology.

Client
IMSA

Creative Directors
Clara Lehmann and Jonathan Lacocque

Concept Development
Jonathan Lacocque, Clara Lehmann, Elena Chudoba, David Reyes

Art Director
Ryan Butterworth

Art Director
Elena Chudoba

Producers
Clara Lehmann and Jonathan Lacocque

Associate Producer
Grace Lawson

Designer
David Reyes