Zillow - Zimplified
Design Zillow approached HUE+CRY for a visual accompaniment for their “Zimplified” guide,
answers to most peoples’ questions with homebuying. These were my frames in the pitch for it.
The client was very interested in a collage style, with no particulars on its execution. My goal
was to communicate a very graphic, illustrated approach that used the visual elements as spaces
for collaged prints to fill. Furthermore, I found that using collage elements in place
of recognizable icons/imagery helps execute the collage style even
within the UI and photographic moments.
answers to most peoples’ questions with homebuying. These were my frames in the pitch for it.
The client was very interested in a collage style, with no particulars on its execution. My goal
was to communicate a very graphic, illustrated approach that used the visual elements as spaces
for collaged prints to fill. Furthermore, I found that using collage elements in place
of recognizable icons/imagery helps execute the collage style even
within the UI and photographic moments.
Alternate frames
Credits
Client
HUE+CRY
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Producer
Cloie Leger Watson
HUE+CRY
Executive Producer
Scott Friske
Head of Production
Jeff Bybee
Producer
Cloie Leger Watson
Creative Director
Matt Darnall
Art Director
Luis Roca
Design
David Reyes
Matt Darnall
Art Director
Luis Roca
Design
David Reyes